The 2023 Toyota Prius Prime is all-new and more stylish than any version of the model before it. Toyota is brining artificial intelligence deeper into the car design process. The automaker has developed a new algorithm that can help develop new vehicle designs quicker than traditional processes. The system allows engineers and designers to upload sketches, then use text-based prompts to ask the system to optimize them within various engineering constraints. "Generative AI tools are often used as inspiration for designers, but cannot handle the complex engineering and safety considerations that go into actual car design," explained Avinash Balachandran, director of the Toyota Research Institute's (TRI) Human Interactive Driving division.